A Smart Idea for Berry Businesses: Lead Generation Through Blogging

July 16, 2015 webics Productivity

If you own a business in Berry or further afield in NSW, you likely  are beginning to understand the incredible need for an online presence. Even brick and mortar businesses cannot thrive these days without a first rate website and (almost always) some form of social media engagement.

To increase leads for your business, there are many factors. Word of mouth and an established reputation are always important. But as our reliance on Internet-based marketing grows, your business can’t sit back and get left behind.

A fantastic web design means nothing if potential customers cannot easily be directed to your site. So how do you ensure this happens? How do you gain that edge above your competition and bring customers to your site instead of theirs? The answer lies in SEO. And one key fixture of a successful SEO strategy is having a blog for your business.

Content Must Be Relevant and High Quality

Above all, your website and blog need to be filled with excellent and useful content. Relevant, good content brings customers in, and keeps their attention. What’s more, great content is something they are keen to share with friends and family via social media. Great content is the best way to ensure the message of your business spreads.

If you decide to build a blog for your Berry business, the most important element is consistently creating outstanding content, preferably including information your customers can’t find elsewhere. As your business continues to produce impacting blog posts, your readers (and future customers) begin to recognise your industry expertise. Thus, you become a leader and an authority in your field. That is just one of the major benefits of having an ongoing business blog: a boosted reputation. When your customers need your type of products or services, who do you think they will trust? YOU!

Connect With Your Berry Customers

Generating great content will grow your traffic naturally, but it will also help you improve your Google rankings, as quality is a key factor in SEO. But you will want to take this a step further and grow your presence even more. This means getting connected on social media.

Does your business have a Facebook page? A Twitter account? Your business should be active on several different platforms, in order to reach the broadest demographic and number of users. Having a dedicated business social media account provides you the simple benefit of easily and automatically sharing your newest blog posts. This makes it easier for those who “follow” you to share your content. Customers and fans can also interact with you on these pages. Responding in a timely manner to comments gives a face to your business and your brand, and can help you take that extra step towards being a leading player in the Shoalhaven and beyond.

It’s Easier Than You Think
Think these aspects of online marketing have to be complex? They don’t, especially when you partner with a company such as Berry Website Design. With comprehensive social media marketing, web design services, and more, we’ll help you handle your online presence in an effective and results-driven manner. Not only that, but we offer content marketing services to help you create beautiful, relevant blog posts that bring traffic to your site and set you up as an industry authority. Now that’s something to celebrate. Get in touch with us today!